Accel-backed online payment company Braintree has released a set of tools for mobile app developers that enable merchants to accept payments within an app. The tools include development libraries and example applications for mobile devices running Android, iOS, or Windows Phone 7 operating systems.
US-based Braintree runs an online payments platform (featuring a merchant account, payment gateway, recurring billing and credit card storage) that allows online businesses to process credit card payments. The company is processing more than $4 billion in annual credit card volume from more than 2,000 merchants. Braintree sees a strong interest from mobile app developers: “Braintree handles a tremendous amount of mobile payments volume today and these new client libraries solve a problem for mobile app developers who want to provide the simplest and most elegant purchasing experience for the customer, instead of using a web browser simulated to look like the app,” commented Braintree’s CEO Bill Ready.
With Braintree’s solution the credit card data is encrypted when it is entered by the user. The encrypted data is then transferred to Braintree to process the transaction. As a result merchants don’t have access to sensitive card details and are avoiding PCI compliance issues.