Ericsson launched a In-Application Payment service based on its Internet Payment Exchange (IPX) service platform. Ericsson is one of the the world’s largest mobile telecommunication equipment vendors. The company’s IPX service is a global mobile commerce and connectivity enabler. It provides delivery and charging by direct billing, premium SMS, Web and online mobile payment. Currently, there are more than 100 network operators connected to the platform.
Using Ericsson’s IPX In-app payment, a consumer can complete a purchase without leaving the application. It requires no credit card, users can charge purchases straight to their phone bill, without using anything else but their mobile phone. According to Ericsson, the service supports a range of payment option, such as try before you buy, In-app purchase and virtual currencies.
Adam Kerr, Head of Ericsson’s m-commerce business, explained: “People are spending increasing amounts of time and money on applications. Research firm Ovum projects that revenues from paid mobile apps will top USD 3.7 billion in 2011 and expects this to increase to USD 7.7 billion in 2016. In order to reach these kinds of numbers it’s got to be easy for the consumer.”